Measurement & Analytics

Data That Drives Performance

We build analytics programs that are proactive. What does that mean? We’re involved from the beginning to make sure your data is accurate, answers the right questions, and evolves to fit your business needs.

20+

different industries serviced with various data and analytics needs

9

average years of experience of our analytics experts

64

unique accounts supported by analytics services in the last 12 months

You can’t improve what you don’t measure. At Smith, we’re truly passionate about unlocking the power of our clients’ web analytics data to inform good decision-making. It’s not just about accurate data; it’s about capturing the metrics that matter to the business, delivering actionable insights, and empowering data-driven cultures.

Reid Bandremer, Assoc. Director, Optimization Strategy

Data First, Data Throughout

Measurement and Analytics are never an afterthought at Smith. We’re involved from the beginning to ensure that data is not only captured correctly, but reflects the performance metrics that matter the most to the business and visualized in a way that’s easy to understand.

GA360

sold to an international advocacy organization to improve data and reporting accuracy.

0.01%

improved a conversion discrepancy for an electricity and natural gas supplier from ~30% to 0.01%.

165+

custom Data Studio monthly reports and dashboards created to date

Our Expertise

Data and Analytics Services

Analytics are never an afterthought. We’re involved from the beginning to ensure that data is not only captured correctly, but reflects the performance metrics that matter the most to the business and visualized in a way that’s easy to understand.

  • Data Maturity

    What are the steps that take your organization from data-limited and siloed to data as an advantage? We help our clients walk through that process, ultimately working towards using data for prescription across your entire organization.

  • Analytics Audits & Consulting

    Our strategic approach to analytics begins with purposeful, proactive measurement. That often begins with an audit of your existing tagging structures and a prioritized roadmap for implementing a forward-thinking approach to using your data maturely.

  • Measurement & Tagging

    Your marketing and Ecommerce data is only valuable if it’s accurate, clear, and actionable. We make sure you have it right.

  • Ecommerce Tracking

    Our years of Ecommerce expertise helps you get ahead of your competition with a customer-first approach to measurement, data enrichment and data visualization.

  • Data Visualization

    Our approach to data visualization helps your business bring real insights to the surface. Insights driven from thoughtful reporting, data aggregation and real-time intelligence customized around your key business objectives.

Looking for more details about our Data and Analytics Services?

Contact Us

Case Studies

Case Studies

“Strategic thinking, how quickly you’ve helped me during times we’ve needed help urgently. You feel like an extension of our own team!”

– Anonymous, Director of Digital Marketing, Global Non-Profit

Better Together

Service Synergies

We see incremental gains when brands bundle their data and analytics efforts with the following:

Web Experiences

Test messaging, creative, and offers across ads and landing pages.

Paid Media

Serve your audience what they want, where they’re looking. With laser precision.

SEO

Improve SEO with third-party coverage.

Looking for digital marketing services that move the needle?

Learn how, with Smith, our integrated approach puts the performance in The Performance Commerce People.