Manufacturing

Commerce Solutions Built for Manufacturers

For over 20 years, Smith has guided leading manufacturers through complex digital transformations. Across every touchpoint, our end-to-end approach ensures every initiative drives real impact across owned and partner digital channels.

$2B

in sales, enabled through digital transformation.

33%

of buyers now prefer digital self-service at every stage of the buying journey

34%

of B2B revenue now comes from online sales through self-service digital commerce and remote connections with sales reps.

We Understand Manufacturing Business Needs

Grounded in real manufacturing complexity and elevated by modern digital strategy, we design commerce solutions that scale globally, simplify buying, and help you grow with confidence.

Harmonizing Channels and Customer Expectations

Manufacturers often need to grow digital and direct channels while maintaining strong relationships with distributors and dealers. We help organizations introduce and expand ecommerce in a way that supports these partners and reduces the risk of channel conflict. At the same time, buyers expect a clear and easy experience that matches the usability of consumer shopping. Our approach brings these priorities together, so your digital presence strengthens both customer satisfaction and partner confidence.

Built to Handle Pricing & Product Complexity

Manufacturers manage configurable products, large catalogs, and detailed technical documentation, which requires more than a basic storefront. We support guided selling, configurators, and strong product data management so buyers can easily find and configure what they need. Our integrations with ERP and CRM systems ensure contract pricing, volume discounts, and customer-specific agreements always appear accurately for every buyer.

Seamless Ordering, Fulfillment, and Self-Service

Manufacturing orders often invoice mixed carts, freight rules, split shipments, and returns. We design ordering and self-service tools that make these tasks easy for your customers. Features like invoice search and payment, barcode printing, and self-service reordering support day-to-day efficiency for B2B buyers. Customers stay informed from checkout through delivery, which strengthens trust and satisfaction.

Scale, Performance, and Global Readiness

Manufacturers need ecommerce platforms that support large catalogs, heavy order volume, and multi-region operations. We create solutions that maintain strong performance even as product lines expand and markets grow. Each experience is built to stay fast, stable, and consistent across all locations. This gives your teams the confidence to scale without compromising quality.

Complex Buying Flows Made Simple

Manufacturers often work with multi-step approval flows, role-based permissions, and account hierarchies. We help design solutions that streamline these processes so purchasing teams can collaborate easily while ensuring compliance with internal rules and budgets.

Integration Expertise for the Manufacturing Ecosystem

Manufacturing commerce relies on accurate data and strong integrations with systems such as ERP, CRM, PIM, and payment services. Our team has deep experience implementing punchout, along with SAP-aligned payment flows that follow best practice integrations standards. These integrations ensure accurate pricing, real-time stock visibility, and clear order and shipment status information.

“Smith has brought us a great depth of understanding of ecommerce across a number of different platforms…They understand the nuances of our business and our technology.”

former CIO – dōTERRA

FAQ

  • How do you support configure-to-order (CTO) and make-to-order (MTO) models?

    We structure digital experiences around real manufacturing logic, including bill of materials (BOM) driven configuration for CTO and MTO scenarios. Product configuration, pricing, and availability reflect operational realities while remaining intuitive to buyers.

  • How do you handle volume pricing and contract-based pricing across channels?

    We support volume pricing, price breaks, and channel-specific pricing governed by contract terms. Minimum advertised price (MAP) policies can also be enforced across marketplaces and partner environments to protect margins and channel relationships.

  • We sell through distributors and partners. How do you support our channel strategy?

    We enable centralized governance with syndicated product content distributed across partner sites and marketplaces. Sell-through reporting provides visibility into downstream sales inventory, informing forecasting, and production planning.

  • How do you manage gated technical documentation?

    Technical documentation gating ensures CAD files, safety data sheets, certifications, and manuals are available to the right audiences. Access is role-based and aligned with compliance requirements without adding friction to the buying journey.

  • We produce private label products for partners. How do you handle that complexity?

    We support private label and white label models through structured SKU mapping, contract-based assortments, and brand-specific content frameworks. Each partner experience reflects correct pricing, content, and product relationships without operational duplication.

  • How do you drive internal adoption across teams?

    Digital transformation succeeds when teams adopt it. We align stakeholders early, define measurable KPIs, and implement phased rollouts with role-based enablement to support adoption across sales, operations, and IT.

Case Studies

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Our Experience in Manufacturing

Rob Miller

We’re shaping the landscape of commerce and we’ve been doing it for more than 20 years. Some might say that’s a long time. We think we’re just getting started. Let us help you turn your potential into performance.

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