Paid Media

Grow With A Purpose

We build campaigns that have a real reason to exist. Clear KPIs, measurable results, addressable audiences, and clear messaging. The result? You know how and where to scale.

10%

growth in paid media conversion rate year over year

6

average years of experience of our paid media specialists

240,590

paid leads generated for our clients in the last 12 months

Purposeful Growth Spectrum

There is no one-size-fits-all to media strategy. We work with brands to determine where they are in their growth journey—from optimizing around the margins to aggressively testing new channels—building thoughtful paid media programs that exceed customer acquisition goals and KPIs.

Our Expertise

We work with marketing leaders to determine how paid media can drive brand and marketing performance all across the customer journey, profitably.

  • Paid Search

    Type query, get results, three-pack of Ads … not anymore. The search experience is rapidly evolving for searchers and marketers alike. We guide brands through the search landscape and into the land of growing revenue and improved CAC.

  • Programmatic

    Your programmatic strategy starts and ends with one thing, an addressable audience. We get to know your customer at a meticulous level and engage that audience across their digital world. All built around quality inventory, iteration, a machine-learning algorithm and a focus on bottom-line impact.

  • Paid Social Advertising

    Delivering winning paid social campaigns takes that perfect balance of art + science. We work with our clients to understand where their audience is spending time and how to leverage social ad networks—such as Meta and Linkedin Ads—to stop thumbs and drive revenue.

  • Video Advertising

    The impactful storytelling of television + the targeting and efficiency of digital advertising. Our video advertising capabilities include programmatic, partnerships with top streaming networks, and YouTube.

5,000

first-time appointment requests for a tier-1 university hospital in 12 months

35

ROAS for one of the nation’s leading medical equipment suppliers (Sarnova)

3,552

new memberships drove over 10 months (AAA Ohio)

“We’re a proactive problem-solving agency partner that uses data to create insightful strategies and creative that brings growth and also builds brand loyalty.”

John Samuelson, Director of Performance Media

Case Studies

Case Studies

“Subject matter experts who rely on data to make strategic recommendations. A team that cares about our success as much as we do.”

– Anonymous, Digital Marketing Lead, Regional Hospital System

Better Together

Service Synergies

We see incremental gains when brands bundle their paid media efforts with the following:

Web Experiences

Test messaging, creative and offers across ads and landing pages.

Content Marketing

Big idea concepts and the content marketing to pull it off.

Data & Analytics

Of the brands we engage, 90% are not measuring their performance correctly.

Looking for digital marketing services that move the needle?

Learn how, with Smith, our integrated approach puts the performance in The Performance Commerce People.