
20+
different industries serviced with various data and analytics needs
9
average years of experience of our analytics experts
64
unique accounts supported by analytics services in the last 12 months



You can’t improve what you don’t measure. At Smith, we’re truly passionate about unlocking the power of our clients’ web analytics data to inform good decision-making. It’s not just about accurate data; it’s about capturing the metrics that matter to the business, delivering actionable insights, and empowering data-driven cultures.
Reid Bandremer, Assoc. Director, Optimization Strategy
Data First, Data Throughout
Measurement and Analytics are never an afterthought at Smith. We’re involved from the beginning to ensure that data is not only captured correctly, but reflects the performance metrics that matter the most to the business and visualized in a way that’s easy to understand.

GA360
sold to an international advocacy organization to improve data and reporting accuracy.
0.01%
improved a conversion discrepancy for an electricity and natural gas supplier from ~30% to 0.01%.
165+
custom Data Studio monthly reports and dashboards created to date
Our Expertise
Data and Analytics Services
Analytics are never an afterthought. We’re involved from the beginning to ensure that data is not only captured correctly, but reflects the performance metrics that matter the most to the business and visualized in a way that’s easy to understand.
Looking for more details about our Data and Analytics Services?
Case Studies
Case Studies
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Read More: Banking User Experience
Banking User Experience
Turning Visits Into Incremental Revenue Through Conversion Optimization
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Read More: Buckeye Power Sales
Buckeye Power Sales
Support for Multiple Lines of Business with a Cross-Channel Approach
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Read More: Restaurant Chain
Restaurant Chain
SEO Growth for Prospering Restaurant Concept
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Read More: AAA Ohio
AAA Ohio
Driving Membership Growth with a Cross-Channel Plan
“Strategic thinking, how quickly you’ve helped me during times we’ve needed help urgently. You feel like an extension of our own team!”
– Anonymous, Director of Digital Marketing, Global Non-Profit
Better Together
Service Synergies
We see incremental gains when brands bundle their data and analytics efforts with the following:
Conversion Optimization
Test messaging, creative, and offers across ads and landing pages.
Paid Media
Serve your audience what they want, where they’re looking. With laser precision.
SEO
Improve SEO with third-party coverage.