Customer Data Platforms

Customer Data Platforms

Unlock Deeper Customer Insights with a Unified View

Fragmented customer data leads to missed opportunities and incomplete insights. Our expertise in Customer Data Platform (CDP) implementation, optimization, and integration ensures your data is seamlessly collected, normalized, and unified into a single customer profile. With a structured, connected data foundation, your business gains clearer insights, smarter decision-making, and more effective customer engagement strategies

Haley Mustak, Director, Martech & Personalization

A CDP is the ideal solution for making sense of a world and technical landscape that is increasingly overwhelmed with data. It establishes a source of truth for your customers’ information, no matter where it comes from, and can begin aggregating important key moments from the very moment they hit the page. It is the ultimate sidekick to a customer journey, every step of the way.

Haley Mustak, Director, Martech & Personalization

Maximize the Value of Your Customer Data

We help you optimize your CDP so it can function as a scalable, actionable asset. By refining data flow, improving governance, and enabling real-time accessibility, we ensure your platform eliminates inefficiencies and enhances personalization. With a well-structured CDP, you can leverage customer data more effectively, fueling smarter marketing strategies and driving business growth.

customer data

Our Expertise

Customer Data Platforms (CDP)

We specialize in helping businesses unlock the full potential of their customer data through expert implementation, optimization, and integration of CDPs.

  • Strategic CDP Consulting

    We help transform your customer data landscape by assessing your current setup, organizing customer information, and pinpointing any gaps. Together, we’ll map out your future goals, turning customer data into actionable insights that drive growth and engagement.

  • Optimizing Data Flow for a Unified Customer Profile

    A well-integrated CDP transforms fragmented data into a comprehensive customer view. We ensure your first-party data and other key sources are captured, organized, and normalized, enabling seamless data flow across systems. With structured, accessible data, you gain real-time insights, enhanced personalization, and more efficient marketing strategies—turning raw data into meaningful customer engagement.

  • Bridge Marketing Channels for Smarter Campaigns

    Connecting paid digital marketing and organic channels through a CDP gives you a complete view of the customer journey. By aggregating and organizing data from channels like paid media, SEO, and more, your CDP provides seamless insights from the start of the journey, enabling more effective targeting, better campaign performance, and higher ROI.

  • Advanced Attribution Models for B2B Success  

    Our approach to CDP integration helps businesses track customer interactions across multiple touchpoints, supporting multi-touch attribution and more precise marketing insights. We help you understand how different efforts contribute to conversions, empowering you to optimize your strategies for higher ROI.

  • Ongoing Optimization & Support

    We do more than implement your CDP, we make sure it continuously drives value. From creating new data ingestion points to troubleshooting issues, our team is committed to optimizing your CDP for long-term success. We support refining data schemas and configurations as your needs evolve, so you can always stay ahead of the competition.

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Case Studies

Case Studies

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Insights & Thoughts

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B2B Commerce and the customer journey are complex. 

So, we’ve built end-to-end commerce capabilities, expertly delivered, to help businesses transform how they operate and engage their customers across digital channels. The result? Better results. Realize Performance Commerce – with Smith.

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