Customer Data Platform (CDP) : Use Your Data To Better Predict Customer Needs
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Companies today aren’t suffering from a lack of customer information. In fact, many are drowning in a sea of data collected from every single customer touchpoint. When left unconnected, these disparate pieces of data only provide a fraction of their value.

A Customer Data Platform (CDP) allows you to tap in to the true value of the information you collect by creating a 360-degree connection between all of your systems and data. Suddenly, you can see customers for all they are, all they’ve done and all they may want to do in the future.

  • Deliver The Most Relevant Experiences At Exactly The Right Time
    By connecting information from sources including ecommerce sites, CMSs, CRMs, ERPs, mobile sites, social sites, IoT applications, and marketing automation platforms, a CDP unifies customer profiles to power omnichannel personalization in a way that predicts what the customer wants and enables you to provide them with exactly what they want or need at the perfect moment.
  • Make Online Interactions Easier
    In a world of too many complex passwords, fast, secure and intuitive registration and login processes are vital. Thoughtfully designed login authentication doesn’t just streamline customer experience; it also improves conversions, enables social integration and paves the way for an improved omni-channel experience.
  • Be Confident That Customer Data Is Secure
    Knowing with 100% certainty that your customers’ data and consent is well managed and thoroughly protected is the price of entry for ecommerce today. Your CDP’s robust consent management capability ensures compliance with data privacy regulations, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and Brazil’s Lei Geral de Proteção de Dados (LGPD).

The SAP Customer Data Platform (CDP) and Customer Data Cloud (CDC) Connection

SAP Customer Data Platform (CDP), which is built on the foundation of SAP Customer Data Cloud (CDC), formerly Gigya, addresses many of today’s challenges associated with managing and leveraging customer information. Smith regularly integrates SAP CDP with a variety of platforms to unify back-office operational data with front-office and experience data, including:

  • SAP S/4HANA
  • Emarsys
  • SAP Commerce Cloud
  • SAP Marketing Cloud (SMC)
  • Salesforce
  • Qualtrics
Rob Miller, Customer Growth Officer
Connect with Rob Miller, Customer Growth Officer, to learn how our technology partnerships can help boost your commerce results.
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