Companies today aren’t suffering from a lack of customer information. In fact, many are drowning in a sea of data collected from every single customer touchpoint. When left unconnected, these disparate pieces of data only provide a fraction of their value.
A Customer Data Platform (CDP) allows you to tap in to the true value of the information you collect by creating a 360-degree connection between all of your systems and data. Suddenly, you can see customers for all they are, all they’ve done and all they may want to do in the future.
The SAP Customer Data Platform (CDP) and Customer Data Cloud (CDC) Connection
SAP Customer Data Platform (CDP), which is built on the foundation of SAP Customer Data Cloud (CDC), formerly Gigya, addresses many of today’s challenges associated with managing and leveraging customer information. Smith regularly integrates SAP CDP with a variety of platforms to unify back-office operational data with front-office and experience data, including:
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