Measurement & Analytics

We’re Data Driven

Everyone talks about data today. We’ve been doing performance marketing for over a dozen years, so data’s in our DNA. We’re experts at collecting it, but it’s what we do with it that really matters. The goal is to understand. Everything. About the brand, customers, and marketing. So we measure everything—each click, each view, every action. We build analytics models and outline the actions to take or test. And our strategists expertly use data to uncover unique human insights, so our creative and PR resonates.


different industries serviced with various data and analytics needs


average years of experience of our analytics experts


unique accounts supported by analytics services in the last 12 months

You can’t improve what you don’t measure. At Smith, we’re truly passionate about unlocking the power of our clients web analytics data to inform good decision-making. It’s not just about accurate data; it’s about capturing the metrics that matter to the business, delivering actionable insights, and empowering data-driven cultures.

Reid Bandremer, Assoc. Director, Optimization Strategy

Data First, Data Throughout

We hold ourselves accountable to results. Through site audits, analytics platforms and custom reporting, we make sure to capture the right data in the right places. And we continuously study the data and provide ideas to improve performance at each touchpoint. You’ll know your customer better. And exactly how your website performs. In fact, you’ll have the full picture of how our marketing drives brand growth across the funnel.


sold to an international advocacy organization to improve data and reporting accuracy.


improved a conversion discrepancy for an electricity and natural gas supplier from ~30% to 0.01%.


custom Data Studio monthly reports and dashboards created to date

Our Expertise

Data and Analytics Services

  • Analytics Tracking and Data Integrity Audits
  • Analytics Platform Evaluations
  • Tracking Structure Recommendations and Implementation
  • Trend Analyses and Insights
  • User Behavior Analysis
  • Dashboard Visualization
  • Website and Platform Migration
  • Predictive Modeling
  • Closed-Loop Reporting
  • Google Analytics, Tag Manager and Data Studio Training

Looking for more details about our Data and Analytics Services?

Contact Us

Case Studies

“Strategic thinking, how quickly you’ve helped me during times we’ve needed help urgently. You feel like an extension of our own team!”

Anonymous, Director of Digital Marketing, Global Non-Profit

Better Together

Service Synergies

We see incremental gains when brands bundle their data and analytics efforts with the following:

Conversion Optimization

Test messaging, creative, and offers across ads and landing pages.

Paid Media

Serve your audience what they want, where they’re looking. With laser precision.

Liz Duggan

Let’s connect and see how we can partner to turn your potential into performance. Reach out to start a conversation today.