Digital PR

We Believe Digital Marketers Can Do Public Relations Better

Public relations is an essential element of brand awareness and trust-building, but few PR firms know how and when to integrate PR into a holistic digital marketing strategy. We do. PR is about more than impressions. It’s about fortifying your customer’s journey with stories and information that uplift all digital marketing activities and ease the customer’s path to purchase. But few other PR professionals and marketers are making that connection.

19%

of brand PR teams are involved in the development of marketing strategy at most firms. At Smith, it’s 100%.

98%

of PR professionals measure their work, but under a third look at sales impact.

> 1 in 10

marketers are focusing on digital PR.

Kristyn Wilson

Marketing and public relations have historically existed separately, but the time is now for strategic integration. When PR is a planned portion of the digital mix, it maximizes all digital marketing efforts, amplifying growth.

Kristyn Wilson, VP, Digital PR and Communications

PR is more than impressions. So much more.

Without question, brands are impacted by what’s said about them online, both in real time and in the past. This reality can leave digital marketers feeling their efforts are occasionally disrupted or compromised—because they are.

Building brand reputation is about more than earned media coverage in today’s digital landscape. It requires the integration of PR and digital marketing. When every touchpoint is in sync, they guide consumers toward your brand, yielding more than impressions; they bolster all digital marketing efforts to build brand trust and deliver results.

It’s All about Trust

Brand reputation begins and ends online. That’s why public relations has to build trust. When a brand is trusted, a consumer will choose it repeatedly. But when trust is lost, so is revenue. We look at public relations through the lens of trust because the investment yields positive, long-term results that lead to greater market share and customer loyalty.

Chances are, trust isn’t a metric you measure. But we do. We’ve created a proprietary Trust Assessment that examines your consumer’s journey and the most influential touch points that are either helping or hurting your brand.

$2M

one-time donations driven to support COVID-relief efforts

900%

YOY increase in media mentions

33%

boost in Twitter conversation about identified keywords

Our Expertise

Digital PR Services

  • Branded Search
  • Review Management
  • Media Relations
  • Thought Leadership
  • Social Media Strategy & Amplification

Looking for more details about our Digital PR capabilities?

Contact Us

“We are very pleased with the service and partnership provided to us by Smith. The team is strategic and effective, making certain that our mission is positioned front and center for our current stakeholders and those we want to attract. As a result of Smith’s ongoing research that analyzes the community’s impressions of our organization, we know the state of our reputation and receive ongoing guidance for building trust.”

– Lisa Courtice, President & CEO
United Way of Central Ohio

Better Together

Public Relations Makes Digital Marketing Work Better

There are some ceilings that digital marketing can’t break through alone, but when integrated with public relations, the sky’s the limit. Digital PR works even better with the following:

SEO

Improve SEO with third-party coverage

Paid Media

Serve your audience what they want, where they’re looking. With laser precision.

Content Marketing

Amplify quality content to reach new audiences

Looking for digital marketing services that move the needle?

Learn how, with Smith, our integrated approach puts the performance in The Performance Commerce People.