Social Media Marketing

Be a Brand Worth Following

Social media is a powerful way to reach customers with a brand personality that creates affinity. We take an integrated and data-driven strategic approach that combines customer insights, platform proficiency and the right creative to drive engagement and build trust and loyalty.

2019

excellence in Workforce Development Award from the Ohio Economic Development Association for the City of Dublin campaign

10

average years of experience of our social media strategists

680

pieces of social content created for clients in the last 10 months

Photo of Kristyn Wilson

Social media is a party. The brand is the host, and the customers are the guests. Give them an experience worthy of their time and attention.

Kristyn Wilson, EVP, Digital PR and Communications

Measure What Matters

What matters more, followers or likes? That depends—and the answer could be neither. At Smith, we focus on actionable data, not vanity metrics. We build social media strategies that support business goals, moving customers into and through the marketing funnel. While social media used to be a nice-to-have in digital marketing, it’s now a significant driver of brand performance. Our secret weapon is integration. Social media doesn’t achieve success in a silo. It must be integrated into a holistic marketing plan to rise above the noise and stand out.

27K

monthly post engagements through precise paid social targeting and creative

6.8%

conversion rate driving 417 annual appointment requests from paid social ads

13%

boost in follower growth rate through organic social

Our Expertise

Social Media Services

  • Social Media Strategy
  • Paid Social
  • Big Idea Brand Campaigns
  • Creative Content (Video, Animation, Photography)
  • Attribution, Reporting & Optimization

Looking for more details about our Social Media Services capabilities?

Contact Us

Case Studies

“The team that we work with is extremely responsive, knowledgeable, professional and great fun to work with too! We appreciate their candor and the ability to keep us focused to ensure we are all in alignment and that expectations can be met.”

Anna Young, Director of Marketing
Scioto Properties

Better Together

Service Synergies

We see incremental gains when brands bundle their social media efforts with the following:

Paid Media

Reach the audience that matters using the most effective channels.

Conversion Optimization

Test messaging, creative and offers across ads and landing pages.

Creative Services

Big ideas and the creative assets to pull them off.

Danielle Walton

Let’s connect and see how we can partner to turn your potential into performance. Reach out to start a conversation today.