PR is more than impressions. So much more.

Without question, brands are impacted by what’s said about them online, both in real time and in the past. This reality can leave digital marketers feeling their efforts are occasionally disrupted or compromised—because they are.

Building brand reputation is about more than earned media coverage in today’s digital landscape. It requires the integration of PR and digital marketing. When every touchpoint is in sync, they guide consumers toward your brand, yielding more than impressions; they bolster all digital marketing efforts to build brand trust and deliver results.

It’s All about Trust

Brand reputation begins and ends online. That’s why public relations has to build trust. When a brand is trusted, a consumer will choose it repeatedly. But when trust is lost, so is revenue. We look at public relations through the lens of trust because the investment yields positive, long-term results that lead to greater market share and customer loyalty.

Chances are, trust isn’t a metric you measure. But we do. We’ve created a proprietary Trust Assessment that examines your consumer’s journey and the most influential touch points that are either helping or hurting your brand.