Data & AI

More Insights. More Innovation. More Human. 

As data proliferates and AI-infused technology evolves at breakneck speed, we understand that it’s the human element that ultimately makes the difference between good enough and great.  

  • Data Strategy 

    Data never stops being generated, but all data is not created equal. We’ll help you ensure you are collecting the right data and think beyond long-standing commerce KPIs to develop a data strategy that uncovers the metrics that matter. 

  • Data & Analytics  

    If the devil is in the details, then the details are in the data. From data & analytics audits to attribution modeling to data extraction and democratization, we take a proactive approach to ensure your data is never an afterthought. 

  • Data Visualization & Reporting 

    Understanding the true meaning of your data shouldn’t require a degree in data science. We’ll help you aggregate essential data sets and create visualizations, reports, and dashboards to inform stakeholders of trends, outliers, and opportunities, so your teams can make informed decisions faster. 

  • Business Intelligence 

    Let’s make Business Intelligence (BI) a cornerstone of your competitive advantage. We’ll help you remove silos and merge disparate data sources to create a data warehouse as a central repository for your structured data to feed downstream systems, including your BI tools. With your data cleansed, transformed, and enabled we’ll craft complex queries that tackle your most pressing business challenges. 

  • Customer Data Platforms (CDP) 

    We’ll help you aggregate and integrate customer data from across sources to create a 360-degree view of your customers that’s updated in real-time. From there, we can: personalize customer experiences at the individual and group buying level, granularly segment customers, and run precision, targeted marketing campaigns that impact business outcomes. 

  • AI Enablement 

    With ever-evolving transformative AI capabilities infused across the commerce tech stack, there’s no need to reinvent the wheel. However, without expert guidance to get the most out of those capabilities, AI on its own is just a race to the middle. We’ll help you harness the AI built into your key systems – commerce, site search, marketing automation, AdTech – to get more out of your critical IT investments and get closer to your customers than ever before.

“Smith has been an extension of our team, and they’ve allowed us to move faster and do projects with greater efficiency” 

VP Ecommerce, Plow & Hearth

B2B Commerce and the customer journey are complex.

So, we’ve built end-to-end commerce capabilities, expertly delivered, to help businesses transform how they operate and engage their customers across digital channels. The result? Better results. Realize Performance Commerce – with Smith.