Case Study Yanbal
Implementing a top to bottom B2B transformation for a global beauty company
The Challenge
Yanbal faced a critical issue: the interdependence of their systems made it impossible to replace any single system without being constrained by surrounding systems. This led to a decision to reimagine their full B2B toolset, including a comprehensive overhaul of their commerce experience, commission structure, and loyalty program, along with the introduction of a new business portal.
Perspective
Given the projects size and complexity, Smith helped Yanbal break down the project into clear, actionable pieces and prioritize B2B needs ahead of B2C. Our engagement started with an align phase designed to map the whole scope, validate direction, and determine the right plan for a country-by-country rollout. This approach gave Yanbal confidence in the path forward and underscored the importance of a trusted consultative partner guiding the work.
Solutions
Our solution supported Yanbal’s unique direct-sales model across multiple countries. We delivered a highly configurable platform anchored by a fully custom UI and consultant-specific capabilities. Feature flags allow Yanbal to activate or deactivate functionality by region and set up new country storefronts in days instead of weeks. We also built extensive promotion tools to help incentivize consultants and integrated the commerce platform with Yanbal’s business portal. This foundation enabled launches in Mexico, Guatemala, and Peru, with additional markets next.
