Case Study SaaS-Based Software Company

Driving More Value From Existing Site Traffic


increase in average site conversion rate


increased in units sold


increase in revenue

Conversion Optimization, UX Design

The Challenge

A leader in SaaS-based vehicle telematics and tracking software solutions spent heavily in paid media to drive interested visitors to their site, yet conversion of those visitors to paid customers was lagging. The marketing team knew there was opportunity to improve conversion and engaged Smith to help them design a solution.

The Approach

The Smith team immediately dug into the data. Google Analytics analyses and trends, heat maps, thousands of live chat conversations, and an evaluation of key competitors’ websites helped the team identify the priority opportunities on the site to address. We then created a short-term conversion optimization roadmap with 20 tests prioritized by level of impact and level of effort.

Real Results