Case Study North American Beverage Distributor
Harnessing the power of marketing automation and CDP for unparalleled results
>40%
Open Rate
99%
Delivery Success Rate
<0.2%
Unsubscribe Rate
The Challenge
A leading North American beverage distributor faced complex technical obstacles that hindered their marketing effectiveness and data management capabilities.
Perspective
This beverage distributor was under a strict deadline to complete the migration to SAP Emarsys. The migration included transferring marketing contacts and assets, implementing SAP CDP to enhance data management, setting up a dynamic email template, and ensuring seamless integration with critical data sources. The goal was to improve personalization and streamline campaign creation.
Solutions
We successfully addressed the challenges and laid the groundwork for future enhancements. The migration to SAP Emarsys was completed ahead of schedule, alleviating concerns over the loss of access to their legacy marketing automation platform license. We introduced a dynamic template system for email creation, reducing campaign setup time from an afternoon to just a half an hour and improving engagement reporting across market segments. Our data integration efforts created a seamless flow from Change Data Capture (CDC) and Snowflake through the CDP to Emarsys, ensuring consistent, up-to-date customer data.
Additionally, we integrated live browsing and purchase behavior data, enabling targeted communications based on customer actions. Automated reporting capabilities allow for effective tracking and analysis of marketing campaign engagement. The system also supports email personalization based on past purchases and viewed products, enhancing targeted messaging. Plus, predictive recommendations based on this data are being utilized to boost customer engagement.