Case Study Home Décor Retailer

Smith’s conversion optimization solution generates 42% lift in checkouts.


increase in cart conversions


brand sites



Conversion Optimization, Strategy, UX Design

The Situation

We helped this leading online home décor retailer to generate a 42% increase in cart conversions.

This home décor retailer saw an opportunity to improve the customer experience and conversions across their five sites, but wanted to be sure they would see a positive return on their investment. They needed a partner with proven digital commerce and user interface (UI) expertise to optimize the buyer’s journey and accelerate them on a path for success. They needed a true partner that was vested in their outcomes.

“As a performance commerce company, Smith weighs every action against the return it’s going to drive for our clients. We invested in this project because we knew the results we could realize for this retailer.”

CEO, Smith

The Issues We Solved

In order to increase online conversions, there were key areas we knew we needed to improve. We worked to streamline the checkout process – reducing friction, adding personalization and improving automation. For our client, we shifted to an outcome-oriented engagement model, focused on continuous improvement, rather than project-based interactions, to provide a virtually risk-free path forward and a nearly guaranteed positive return on their investment (ROI).

Real Results

Within weeks of the sites’ optimizations, we created a 12% lift in checkout conversions. Over the next three months, continued optimization and A/B testing of new checkout flows generated an additional 30% increase in conversions, for an overall improvement of 42% across five sites.

Less than six months after project kickoff, the retailer’s websites were primed and ready to receive the higher-than-anticipated volume of online holiday shopping traffic.