Case Study Covetrus
Reimagining B2B2C Ecommerce for a Growing Clinic Network
10,000+
vet clinics
150+
integrations
1 platform
Onboarding in Weeks
Challenge
Covetrus, a leader in animal health, needed a scalable white-label ecommerce platform for veterinary clinics to sell products to pet owners. Their legacy systems were fragmented by multiple acquisitions. This created inefficiencies, high overhead, and made it difficult to meet the demands of a rapidly growing customer base.
Perspective
Smith recognized that success required more than a technical upgrade. Our approach focused on building a unified, flexible foundation that could support thousands of clinics from a single platform, reduce maintenance complexity, and accelerate onboarding while providing a scalable path for future growth.
Solution
We reimagined the entire ecosystem end-to-end, delivering a B2B2C solution that transformed how Covetrus serves its customers. Onboarding time dropped from months to weeks, and thousands of migrations were completed seamlessly with overwhelmingly positive feedback across businesses. With a single scalable solution in place, Covetrus was able to sunset legacy systems, streamline operations, and unlock significant business value.