Case Study Boston Scientific
Transforming Product Discovery with AI-Powered Search
+16%
Increase in Search Conversion Rates
+13%
Increase in Engagement
+15%
Increase in Customer Retention
The Challenge
Boston Scientific needed to elevate search capabilities across multiple business units with unique product catalogs and customer needs. Their manual search rule management, heavily reliant on development teams, caused delays in responding to market demands and customers. This hindered product discovery and conversion, ultimately leaving revenue on the table.
Perspective
Boston Scientific recognized the need for a more dynamic, intelligent search experience to meet their growing product catalog and diverse customer expectations. They sought to leverage machine learning to improve product discoverability, enhance the customer experience, and streamline operations.
Solutions
Smith integrated Coveo’s AI-powered search solution with SAP Commerce Cloud to automate and optimize search relevancy. By utilizing machine learning, the system continuously evolves based on user interactions, improving search results without manual intervention. This transition empowered Boston Scientific’s teams to focus on strategic initiatives, while delivering a more efficient and personalized search experience that enhances product discovery.
