Case Study AT&T

The entire AT&T product portfolio, now personalized for each customer.


mobile plans configured


increase in average plan value


increase in app users

Commerce Architecture, UX Design

The Situation

AT&T came to us to help their sales team become even more efficient and successful. So we set out to bring the entirety of AT&T’s portfolio to each individual customer when and how they need it most on one, unified, intuitive platform.

The Transformation

AT&T’s staff are creating quotes and answering customer questions with ease thanks to the suite of Smith-built tools they have at their fingertips.

The Work

We built a suite of solutions that were purposefully designed to empower staff to establish stronger, longer relationships with customers. Each of the 250,000 team members has the information they need to personalize and enhance every interaction, allowing them to be efficient, accurate and helpful with every customer they encounter.

Real Results

Campaigns channelled through the experience have driven increases in consumer engagement of over 600%. Interactions with new offerings have increased almost 400%. Internal satisfaction levels are also high, with feedback from the AT&T sales team that the tools have made their work lives much easier and more efficient.

“The Smith team continues to be a great partner in educating and supporting our front-line sales teams.”

David Stockman – Lead Product Marketing Manager, AT&T Mobility & Entertainment