As 2025 comes to an end, we’re reflecting on a year filled with collaboration, creativity, and progress. We’re grateful to our clients, partners, and teammates who made it all possible. Here’s a look back at some of the highlights that defined our year at Smith.
This year, our work earned recognition across multiple industry awards. These honors highlight the dedication and impact of our team and the partnerships we have with our clients.
- The Forrester Commerce Services Landscape, Q3 2025
- Smith was named among the select group of providers in the Forrester Commerce Services Landscape, Q3 2025. This is our second consecutive appearance after being included in the 2023 report. We are one of only a handful of commerce services providers with a focus on wholesale, distribution, and industrial manufacturing. This recognition is a testament to the dedication of our team and the trust of our clients.
- The 2025 AVA Digital Awards
- Smith earned a Gold Award for the Teachers Create Teachers microsite with the Educational Service Center and an Honorable Mention for Border States, where we enhanced the B2B digital experience with self-service tools and streamlined online bill pay. The AVA Awards celebrate innovation and creativity in digital media, judged by experienced industry professionals.
- The 2025 American Business Awards®
- Smith earned a Bronze Stevie for modernizing Applied Industrial Technologies’ digital platform, enhancing usability, navigation, and product discovery for B2B customers. The American Business Awards recognize outstanding business achievements worldwide, with winners selected by a panel of industry experts.
- The 2025 B2B Ecommerce Awards
- We were thrilled to celebrate the success of our clients and peers at the 2025 B2B Ecommerce Awards. A special congratulations to Border States, winner of Best B2B User Experience Design, reflecting years of partnership and collaboration to create a best-in-class digital experience, and Boston Scientific, recognized as Enterprise B2B Manufacturer of the Year, celebrating their leadership and innovation in B2B commerce.
We produced a lot of great content this year. Here are a few of our favorites:
- Level Up: A Guide to Lifecycle B2B Personalization
- B2B buyers expect personalized experiences, but delivering them means understanding roles, responsibilities, and buying groups across the journey. Our guide outlines a strategic, step-by-step approach to making personalization practical and scalable.
- Reimagining CX with Self-Service, A Conversation with Border States
- Watch On-Demand. Jon Axtman, Director of Digital CX at Border States, and Stephanie Hopper, Senior Director of CX Strategy & Research at Smith, share how Border States is transforming B2B customer experiences, overcoming adoption barriers, aligning roadmaps with customer needs, and driving measurable ROI and efficiency gains.
- Measuring the Impact of B2B Personalization
- Personalization is no longer optional in B2B. It is a competitive advantage. Companies investing in tailored experiences see measurable results, while others risk falling behind. Explore our visual guide to see how this shift is shaping the market.
- Digital Disrupts Distribution
- In his article for The Future of Commerce, our SVP of Marketing, Randy Kohl, dives into how digital transformation is reshaping distribution and wholesale. He examines M&A trends, operational shifts, and how digital strategies are becoming differentiators in the industrial space.
- Marketing Automation Platform Migration Checklist
- Our guide walks through the key steps to successfully move to a new marketing automation platform. Learn how to plan, execute, and optimize your migration for minimal disruption and maximum impact.
- Welcome to the Age of AI Browsers
- AI browsers are transforming digital commerce. Companies like OpenAI, Google, and Amazon are creating seamless experiences that combine search, discovery, and purchasing, reshaping how people explore options and make buying decisions.
The Smith team is looking forward to a well-deserved holiday break. We’re grateful for an incredible year and for your support. We wish everyone a happy, restful season before kicking off 2026.