This article was adapted from our on-demand webinar 5 Ways to Reduce B2B Commerce Complexity, presented in partnership with Kibo. Watch the webinar now and discover how you can streamline your operations and drive business efficiency.
As wholesalers and distributors start to transition to multi-channel models, the need to consolidate and manage inventory data in real-time becomes paramount. Yet, many organizations still struggle with achieving true real-time visibility.
The Challenge of Real-Time Inventory Visibility
Many B2B organizations are modernizing their operations to meet the expectations of today’s buyers, mirroring a more B2C-like approach. This transformation has led to new pressures on traditional distribution systems. The problem is compounded when legacy systems struggle to integrate smoothly and stream data in real time.
For many distributors, the difficulties become apparent when trying to consolidate inventory data across brick-and-mortar stores, digital marketplaces, and various sales channels. Without an accurate, real-time view, it’s hard to determine which warehouse can increase inventory levels or which delivery routes can be optimized for better service. Fragmented data leads to slow decision-making and increased operational complexity.
Strategies to Overcome Visibility Challenges
Here are some strategies for retailers and distributors to gain a better handle on their inventory visibility:
- Carve Out “White Space” for Data Consolidation
Legacy systems often operate in silos, making it difficult to achieve a unified view of inventory. One recommended approach is to identify and leverage any “white space” in your current systems that can serve as a bridge for data consolidation. - Implement a True Order Management System (OMS)
An effective solution is adopting a robust OMS. A true OMS is built to handle inventory management and can scale as your business grows. Having an OMS on top of your existing ERP system allows for more agile and efficient management of inventory across multiple channels. The OMS’s ability to integrate with other systems – such as POS, commerce platforms, and warehouse management systems–in near real-time will enhance visibility and enable more timely updates and decision-making. - Embrace a Centralized Data Option
The shift to multi-channel commerce demands a centralized data repository where all inventory information is brought together. Centralizing your data can quickly trigger inventory actions, optimize storage locations, and even schedule deliveries more efficiently. This approach enhances inventory visibility while also improving scalability. Plus, supporting mobile capabilities can help ensure that the right information is always at your fingertips, which is crucial for end customers who depend on timely and precise order fulfillment.
The move towards real-time inventory visibility is not just about technology–it’s about transforming how businesses operate in an increasingly complex digital landscape where customer preferences are constantly evolving. As more distributors and wholesalers modernize their systems, embracing strategies like consolidating data, implementing a dedicated OMS, and centralizing operations will drive success.