Smith is thrilled to have won a Bronze Stevie in the 2025 American Business Awards®, recognizing our work with Applied Industrial Technologies. The American Business Awards are the USA’s premier business awards program. They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. More than 3,600 nominations were submitted this year by organizations of all sizes and from nearly every industry. A panel of over 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.
As one judge noted, “Smith’s work modernizing AIT’s digital platform demonstrates a strong commitment to both technical execution and user experience design.” Another praised the “focus on simplifying navigation, optimizing filtering, and integrating offline-to-online product catalogs,” emphasizing the team’s “clear understanding of B2B customer needs.”
Our work with Applied Industrial Technologies (AIT) earned recognition in the Web Achievement – Navigation/Structure category. AIT’s outdated digital platform was limiting usability, navigation, and overall functionality for its B2B customers. To address this, AIT partnered with Smith to overhaul the experience. We focused first on building a strong technical foundation, then applied modern design and a data-driven approach to reimagine the information architecture—enhancing product discovery and streamlining the path to purchase.