Our Chief Strategy Officer, Liz Duggan, joined Justin King on the B2B Ecommerce Show to talk about the evolution and challenges of B2B digital commerce. In this conversation, they dive into the persistent barriers to adoption, how internal structures and misaligned incentives slow progress, and what it takes to unlock growth through customer enablement—not just transactions.
For anyone leading transformation or building momentum in B2B, this episode offers practical insights for building momentum.
Why Digital Fails Without Executive Buy-In – Apple Podcast