In a significant move to enhance customer experience and streamline operations, SAP, in collaboration with Smith, has unveiled a new ERP add-on designed specifically for B2B organizations. This innovative solution, the SAP Cloud ERP Private, B2B Information Hub Add-On, empowers businesses to provide their customers with direct access to vital order information, setting the stage for future self-service portals. The add-on is currently available to SAP customers utilizing either S/4HANA Cloud Private Edition and S/4HANA Cloud Public Edition.
As B2B sales and support teams face increasing pressure from managing orders across multiple channels and addressing a high volume of post-sale inquiries, this new add-on addresses these challenges effectively. By enabling real-time access to critical order details—such as delivery status, payment history, and order frequency—organizations can significantly reduce the number of post-sale emails and calls. This not only alleviates the internal workload but also enhances customer satisfaction, allowing sales and support teams to concentrate on more valuable interactions.
The B2B Information Hub is tailored for today’s digital-first buyers, particularly the Gen Z demographic. It offers a seamless, always-on experience that modern customers expect. With real-time data access, a user-friendly interface, and mobile compatibility, the solution ensures convenience and transparency, fostering stronger customer loyalty and retention. SAP partners can implement this add-on in just a few weeks, providing a flexible foundation for additional self-service tasks such as claims management, returns processing, and sales quoting. This paves the way for organizations to transition smoothly to full B2B e-commerce on the same platform without disruption.
With the SAP Cloud ERP Private, B2B Information Hub Add-On, businesses can achieve several key benefits:
- Increase customer satisfaction and lower service costs by enabling instant, personalized self-service access to order information.
- Accelerate deployment with native SAP Cloud ERP integration, eliminating the need for middleware or custom development.
- Lay the groundwork for digital commerce, offering a future-proof path to full B2B e-commerce, allowing businesses to transform at their own pace.
Rob Miller, EVP of Customer Growth at Smith, emphasized the importance of this development:
“We’re seeing increasing demand for businesses to drive internal efficiencies and quality while also empowering their customers through a range of always-on self-service tools. With SAP’s new Cloud Portal offering, businesses can rollout foundational self-serve solutions very quickly, putting an array of critical data at their customer’s fingertips and laying the foundation to continuously iterate seamlessly the customer experience through full-service portals to B2B commerce.”
Learn more about the SAP Cloud ERP Private, B2B Information Hub Add-On. This new solution represents a significant step forward in enabling B2B organizations to meet the evolving needs of their customers while optimizing their operational efficiency.