In this Performance Commerce Minute, Randy Kohl, SVP of Marketing, addresses crucial considerations for AI content strategy. He emphasizes the importance of starting with owned source content and data, while warning against letting competitors use your content to train their AI systems.
Watch the full video below:
Transcript:
00:11 – Always, always start with your own source content or data. Enrich it, supplement it, but own the source. Also, look to the tons
00:20 – of great internal content you’ve created and how gen AI might be able to help you adapt that for public facing use.
00:27 – Why is an outside in approach suboptimal? Well, starting with any business’ content, but your own is doing your brand
00:34 – and customers a disservice for that reason, block your web properties from being crawled by the Gen AI bots to train them.
00:44 – If not, who’s using your content for their benefit? Is it the B and C players in your industry capitalizing on your thought leadership?
00:54 – Think about how your competitors and other bad actors in the industry can try to damage your brand, your business and reputation.
01:01 – When content creation has been reduced to a click review, fraud is a given, but there are certainly other areas
01:08 – of content creation that could impact your brand, and we really need to start thinking about how we can mitigate those risks.