In this Performance Commerce Minute, Erin Willsey, Account Director, explores the key role missing in many organizations and why the gap it creates can ultimately stall transformation.
Watch the full video below:
Transcript:
00:13 – Harvard Business Review studied the most successful innovators at the world’s largest organizations. What they found?
00:19 – These companies fill three specific roles, not titles. The architects, the bridgers, the catalysts.
00:28 – Most companies have plenty of architects, the people who build systems and culture, and plenty of catalysts, the people who get things done.
00:36 – What they’re almost always missing are the bridgers, whose entire job is connecting business and IT.
00:44 – That gap is why most transformation efforts stall, not from lack of talent, but because no one is owning the translation of what the business needs and what IT can build. Without the bridger role, decisions are waiting on someone senior enough to translate both sides.
01:01 – That bridging role is something we build directly into how we structure engagements at Smith, so that decisions and momentum don’t bottleneck.
01:08 – If you find your transformation efforts are stalling at the business IT handoff, that’s likely the missing role.