Smith Partners with eLogic to Offer Enhanced Product Configuration and Quoting


(Dayton, OH) — March 1, 2021 — Smith announced today its expanded partnership with eLogic, a leader in the delivery of intelligent business solutions for manufacturers, to provide end-to-end product configuration and quoting solutions for companies with customizable product offerings. eLogic’s extensive experience in SAP Variant Configuration and SAP Configure Price Quote (CPQ), combined with Smith’s deep expertise in SAP CPQ, product configuration, SAP Commerce Cloud and customer experience will enable optimized product configuration and quoting processes for manufacturers. For Smith’s and eLogic’s mutual customers, this partnership provides clients invested in SAP solutions the opportunity to simplify the complex selling processes surrounding configured products. Optimizing these systems and processes drives benefits that include greater efficiency, higher average order sizes, and fewer quote errors for both production and sales teams.

Product configuration and quoting enhancements will create business advantages for the organization’s distributors and direct buyers as well. The global pandemic continues to create an even greater need for digitizing sales processes and enhancing customer engagement. As more and more sales move online, providing buyers with additional product and configuration options and giving distributors and direct buyers enhanced self-service options, including the ability to build products or kits independently online, is a strong differentiator, an experience enhancer, and a revenue driver.

“We’re excited to work closely with eLogic and our mutual clients to help more businesses simplify the complex, drive revenue and lower the cost of sales with our mutual expertise within the SAP ecosystem. We share a philosophy and focus on the importance of delivering value and enhancing experience for both internal and external stakeholders alike. Our joint approach begins with demystifying the complex and establishing a roadmap for success,” says Liz Duggan, Smith’s VP of Commerce.

“The vast combined expertise of Smith and eLogic offers manufacturing customers a compelling alternative to large systems integrators who have more generalized experience in this niche market segment. Our companies are experts in their respective domains and SAP technologies and work together seamlessly through shared values and similar organizational cultures to deliver customer success. It is an unbeatable combination. Our shared focus starts with business objectives and ends with business results.” says Lawrence Matusek, eLogic’s CTO.


About Smith

Smith is a performance commerce agency that designs and develops digital solutions, enabling over 500,000 transactions around the globe each day. With over 20 years of commerce expertise and an industry-leading blend of creative, analytical, and technical skills, we create innovative solutions that enhance customer experience, accelerate digital sales and optimize operations. A relentless focus on outcomes guides us as we partner with clients to create commerce experiences that help them thrive in the global economy, driving over $38 billion in revenue each year.


About eLogic

With a 20-year history of delivering transformative digital solutions for manufacturers, eLogic remains at the forefront of applied technologies that are reshaping the manufacturing industry for the future. eLogic is distinguished as a full-service business solutions provider with a 100% focus on Manufacturers and Equipment Service Providers. Core vertical markets served include Industrial Manufacturing, High Tech, Health & Science Technology, and Aerospace & Defense Technology. By combining decades of industry expertise and leadership with the most powerful technologies, the company accelerates their customers’ advances in Sales & Service enablement, Connected Factory, IoT & Connected Products, and Application Modernization leveraging the Microsoft and SAP platforms. Learn more at