Enhance Customer Value by Optimizing Acquisition Costs


Businesses can improve profitability in many ways. In our last whitepaper, we examined how to understand and measure Customer Lifetime Value (CLV), which we believe to be the most important metric to driving growth and profitability.

CLV can be increased in three primary ways: lowering customer acquisition costs, improving customer engagement and raising customer retention rates. In this new whitepaper, Rak Singh, Smith’s SVP of Delivery, takes a deep dive into the first of those methods: customer acquisition.

In this piece, you’ll learn about seven key ways to optimize your customer acquisition costs and thereby improve profitability for your business. Spend less to acquire more valuable customers—check out the PDF to see how.