Smith’s CPQ Team Helps Companies as Pandemic Draws More Buyers Online


(Gatineau, QC) — October 28, 2020 — If 2020 has brought one thing to light in the world of commerce, it’s the incredible importance of enabling customers to serve themselves online. The growing trend of customers choosing to scroll instead of stroll isn’t just impacting the business-to-consumer (B2C) market anymore. Business-to-business (B2B) transactions are also increasingly being handled by technology instead of sales staff. Recognizing this B2B shift and the vital role of effective and efficient Configure, Price, Quote (CPQ) capabilities, Smith continues to grow its CPQ team with some of North America’s top CPQ talent, expanding its delivery capacity and bringing experience in the global manufacturing, tech, and automotive industries.

Smith’s approach for helping clients accelerate their sales quoting process is focused on improving configuration, collaboration, and commerce. In addition to driving increases in revenue from ecommerce channels, improvements made using CPQ technology will help Smith’s clients reduce the cost of sales. As companies strive to grow sales while reducing operational costs, CPQ can provide a much-needed bridge to digitally connect sales staff with customers and partners.

“With remote working and remote transacting as the new norm, every company should be looking at how they can personalize and streamline their customers’ digital buying experiences,” notes Smith CEO, Tony Steel. “Enabling customers to generate an accurate, customized quote independently is powerful and can be a key differentiator in both B2C and B2B ecommerce. Coupled with our strategy, commerce, and CX advisors, our CPQ experts can provide unparalleled expertise in CPQ, driving greater economic value for our clients’ technology investment and maximizing their ROI.”

About Smith

Smith is a performance commerce agency that designs and develops digital solutions, enabling over 500,000 transactions around the globe each day. With over 20 years of commerce expertise and an industry-leading blend of creative, analytical, and technical skills, we create innovative solutions that enhance customer experience, accelerate digital sales and optimize operations. A relentless focus on outcomes guides us as we partner with clients to create commerce experiences that help them thrive in the global economy, driving over $38 billion in revenue each year.