Following the surge of eCommerce adoption, B2B companies are faced with heightened customer expectations. However, many of these organizations are bogged down by legacy technology ecosystems that provide a poor foundation for streamlined, omnichannel buying journeys. According to McKinsey & Co., more than 70% of B2B buyers are moving to remote or digital purchases – putting pressure on B2B companies to adopt modern technology to serve customers in their desired channels.
Today’s B2B commerce landscape demands a more specialized approach, shifting the spotlight to composable order management systems to address the intricacies of modern order fulfillment, inventory visibility, and customer experience.
In this guide, we’ll explore the benefits of composable architecture and how the right order management system can help B2B businesses expand their eCommerce footprint while building strong customer relationships and achieving operational excellence.