As we wrap up another incredible year, we want to express our gratitude to all our clients, partners, and colleagues. Thank you for your support and collaboration throughout 2024. You are the reason we thrive. With that in mind, let’s take a moment to celebrate some of the remarkable achievements Smith accomplished this year.
- We know that the rapid rate of change, technology disruption, and constantly shifting market conditions make for a challenging business environment across industries. So, we are especially proud that the hard work and dedication resulted in a year of significant growth. Even more rewarding is that when our business grows, we get to grow the business. In addition to several high-impact open roles, we were fortunate to add a number of talented individuals and grow our team. That’s why Smith is truly home of The Performance Commerce People.
- We put out some amazing content this year. Here are a few of our standouts:
- AI agents are coming: Is digital commerce ready for business-to-agent interactions?
- In his most recent article for The Future of Commerce, our VP of Marketing, Randy Kohl, examines the potential of AI agents to revolutionize the industry. These digital intermediaries are poised to change buy-side behavior and bring autonomous capabilities to commerce.
- Navigating the New Era of GenAI-Powered Search
- As AI continues to be the buzzword of the year, we’re thinking about the future of search. The phrase “just Google it” may soon become obsolete as GenAI reshapes the search landscape.
- A Detailed Guide to GA4 Audiences, Comparisons, and Segments
- Explore our guide on Mastering Audiences, Comparisons, and Segments in GA4 to enhance your analytics. These features provide crucial insights into user behavior, enabling effective data-driven marketing strategies that boost engagement and conversion rates.
- Top Down: Planning for the Future with Frontend First
- In today’s market, frontend experiences are crucial for success. A strong strategy can drive lasting results, while a weak one can lead to long-term setbacks. Our Executive Brief, tailored for business and tech leaders, explores the shift from a bottom-up to a top-down approach. Download now.
- AI agents are coming: Is digital commerce ready for business-to-agent interactions?
- We are incredibly pleased with our inaugural Performance Commerce Day, a valuable opportunity to connect with our customers and foster mutual learning. This event allowed everyone to share insights and network. Customers participated in interactive working sessions with the Smith team and Forrester Analyst Joe Cicman, exploring various facets of ecommerce and collaborating on solutions that make a difference. Check out our recap video to see the highlights.
The Smith team is looking forward to a refreshing holiday break. We wish everyone a happy and healthy holiday season filled with joy and relaxation. Thank you for your continued support, and we look forward to an exciting 2025 together.