Celebrating the 2025 B2B Ecommerce Awards 

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We’re excited to share that Smith and several of our clients were recognized at the B2B Ecommerce Association’s 2025 B2B eCommerce Awards, celebrating excellence in ecommerce and digital transformation. 
 
Hosted by the B2B Ecommerce Association and B2B eCommerce World, the Global Excellence in B2B Ecommerce Awards honor organizations driving meaningful progress in digital transformation and customer experience. The awards, which took place on November 4th in Scottsdale, Arizona, brought together almost 500 practitioners from across the B2B sector.

We’re especially proud to congratulate our client Border States, winner of Best B2B User Experience Design, a recognition that reflects years of partnership and collaboration to build a best-in-class digital experience.  

Jon Axtman, Director of Digital CX at Border States, shared, “We have a great partner in Smith. We’ve taken a long journey with them and a lot of this has been great work and collaboration.” 

We’re also honored to have been shortlisted alongside several of our clients who continue to raise the bar for excellence in B2B ecommerce: 

  • Boston Scientific – Enterprise B2B Manufacturer of the Year Winner  
  • QXO – Enterprise B2B Distributor of the Year 
  • Breakthru Beverage Group – Enterprise B2B Distributor of the Year / Best Customer Adoption Strategy 
  • Smith – Large B2B Ecommerce Agency / SI of the Year 

Congratulations to Border States and all of this year’s nominees and winners recognized for advancing the future of B2B ecommerce.