Smith Partners with CDS Visual to Provide Enhanced Product Visualization


(Dayton, OH) — February 23, 2021 — Smith announced today it has partnered with CDS Visual to support its work in the North American SAP Configure Price Quote (CPQ), ecommerce and digital marketing product visualization markets.

CDS Visual’s CPQ visualization offering includes support for 3D visualization, dimensioned drawings, downloadable CAD files and augmented reality experiences of configured products. These solutions can drive significant ROI for companies using CPQ to sell configured products, as well as expand CPQ utilization in product areas for which traditional means of product configuration aren’t ideal.

Smith, an SAP Gold Partner, provides manufacturers and retailers with commerce, customer experience and sales enablement solutions. As part of its sales enablement and commerce services, Smith has a team dedicated to CPQ implementation and optimization with decades of experience helping clients to increase revenue and drive efficiencies in their sales organizations. In addition to CPQ, Smith also supports digital transformation and change management, as well as the integration of CPQ with commerce platforms to enable distributor and consumer self-service.

“Changes in the selling environment are driving the need for companies to present their products online, giving their prospects all the information they need to make a buying decision. This has been a challenge for companies selling configured products, given the often tens-of-thousands of product variations. CDS Visual solves that challenge, creating an information-rich and immersive online buying experience for customers. Seeing truly is believing.” said Bill Butler, Chief Revenue Officer for CDS Visual. “Partnering with Smith to provide service and support to North American customers will accelerate adoption of CPQ and ecommerce visualization, increasing revenues significantly for our joint customers.”

“Our partnership with CDS Visual will help our clients bring to life engaging and interactive experiences for their buyers that will increase revenue and customer loyalty,” notes Smith’s Customer Growth Officer, Rob Miller. “Combining 3D visualization with CPQ and digital commerce brings a next-level experience to B2B buying.”

About Smith

Smith is a performance commerce agency that designs and develops digital solutions, enabling over 500,000 transactions around the globe each day. With over 20 years of commerce expertise and an industry-leading blend of creative, analytical, and technical skills, we create innovative solutions that enhance customer experience, accelerate digital sales and optimize operations. A relentless focus on outcomes guides us as we partner with clients to create commerce experiences that help them thrive in the global economy, driving over $38 billion in revenue each year.

About CDS Visual

Headquartered in San Jose, CA, CDS Visual is the worldwide leader in CAD-based CPQ visualization technologies.
Their products integrate with all leading CPQ software products. In addition, CDS Visual also offers CAD Automation tools, spare parts solutions, Enhanced 3D website content and augmented reality solutions.(408) 550-8820