The majority of B2B buyers now anticipate a personalized, B2C-style experience when dealing with their partners and suppliers.
Storefronts that fail to meet this expectation will struggle to achieve growth. Search functionality plays a pivotal role in shaping the B2B commerce experience. If customers cannot easily and confidently locate the products or information they seek, their purchasing decisions may be adversely affected.
Establishing an effective search experience is crucial for minimizing customer friction and enhancing conversion rates. This endeavor necessitates a comprehensive approach and a platform equipped with robust capabilities, including:
- The ability to integrate various types of data into the search functionality.
- Implementation of intelligent personalization features.
- Utilization of robust site search analytics.
In this guide, you’ll learn the most effective approach to transforming your B2B search with the ability to exceed customer expectations.