The majority of B2B buyers expect a more personalized, B2C-like experience from their partners and suppliers.

Storefronts that can’t live up to that expectation will be challenged to find growth. Search is central to the B2B commerce experience. If a customer can’t easily and confidently find what they are looking for, how will you buy it?

Building an effective search experience can help reduce customer friction and improve your conversion rate. Doing so requires a holistic approach and a platform with robust capabilities including:

• an ability to combine multiple types of data within the search
• intelligent personalization
• robust site search analytics

In this guide, you’ll learn the most effective approach to transforming your B2B search with the ability to exceed customer expectations.