Our Expertise

User Research & Testing

We expertly craft research plans tailored to uncover the specific insights you need, recommending the best methods to engage your customers and get meaningful answers.

• Heuristic Evaluation

  We conduct expert-driven evaluations of your website’s customer experience, guided by an extensive list of CX best practices and a comprehensive tool that evaluates 370+ key elements of a website. Our evaluations are designed to meet your specific needs, whether through a comprehensive assessment that provides a holistic view of the entire user journey—from the homepage to post-purchase follow-up—or through focused evaluations targeting specific areas, such as search & findability or checkout optimization. This approach helps identify quick wins for immediate improvement and highlights long-term opportunities.

• Competitive Analysis

  A detailed analysis of competitors allows us to identify industry trends, strengths, and weaknesses. Benchmarking against competitors helps uncover opportunities to differentiate yourself and elevate the user experience.

• Surveys & Interviews

  We uncover user needs, frustrations, and goals through targeted surveys, interviews, and collaborative sessions with stakeholders. Workshops, internal and external focus groups, and rapid user feedback testing allow us to gather insights that help shape a more valuable digital experience.

• Personas

  We create detailed, research-driven personas that bring your customers to life. Understanding their goals, motivations, and pain points helps design experiences that speak directly to the needs of your target audience.

• Customer Journey Mapping & Visioning

  We visualize the end-to-end customer experience, identifying challenges and opportunities across every interaction. Through collaborative workshops, we define a clear path forward to create seamless, user-centered experiences that align with long term goals.

• Standard Usability Testing

  We offer a variety of usability testing methods, whether you’re refining early designs or optimizing for conversions. Moderated and unmoderated testing uncover user thought processes, while A/B testing compares design variations. Eye-tracking and heat maps show where users focus, and task-based usability testing identifies pain points in user journeys. Remote testing provides insights from participants globally, and formative and summative testing guide product development from early stages to final evaluations. These methods are carefully selected based on your goals, budget, timeline, and product stage to provide the most valuable insights for your team.

• Information Architecture Testing

  Information architecture is key to how users navigate and find content on your site. We optimize these structures through specialized methods like card sorting, which reveals how users naturally categorize content, and tree testing, which evaluates the ease with which users find information in your navigation. These tests ensure your site’s structure feels intuitive, reducing frustration and improving overall usability.

• Adapting to Your Research Needs

  We understand that not every organization has immediate access to customers for research. Our team will collaborate with you to explore alternative ways to gather the critical insights you need. Whether it’s recruiting participants for user testing or tapping into creative strategies, we’ll ensure you get meaningful feedback to inform your decisions.