Design Systems



Built for Performance Commerce

Smith’s design system approach transforms front-end delivery. By aligning design and development around shared standards, we reduce work, improve consistency, and accelerate time to market.  

Our Expertise

Design Systems

We specialize in applying a robust, enterprise-tested reusable design system that flexes to support each client’s unique brand, business model, and user experience. Our system is grounded in real-world delivery, designed to support multi-brand environments, accelerate production, and ensure consistency across every experience.

  • Brand Exploration & Creative Visioning

    We help teams uncover what is possible and translate it into scalable, systems-based design. Every engagement starts with a clear understanding of design maturity, business needs, and brand expression. Whether it’s adapting what exists or starting fresh, we collaborate to create flexible, future-ready foundations rooted in atomic design principles–setting the stage for smarter decisions and more differentiated experiences.

  • Rapid Prototyping

    With reusable components and shared libraries in place, teams spend less time reinventing and more time testing what works. Standardizing colors, typography, spacing, and UI patterns allows for faster iteration without compromising quality. With shared systems in place, teams move faster–delivering high-quality designs up to 4x faster, with fewer handoff hurdles.

  • Multi-Brand and Multi-Site

    Design once. Adapt everywhere. We design for scale, building flexible structures that support multiple brands, regions, and site experiences– all without duplicating effort. Theming variables and modular components make it easy to localize, personalize, and differentiate, while maintaining a strong, unified foundation underneath it all. This includes support for permission-based views and role-specific interfaces, which are critical for managing complex business logic while ensuring the right experience reaches the right user.  

  • Multichannel Experience Delivery

    Great design systems aren’t built for a single screen. Ours work across channels–web, mobile, app, POS–and adapt to evolving customer touchpoints. Platform-agnostic and front-end ready, they extend the same visual integrity and interaction patterns everywhere your brand shows up, opening the door to broader, more cohesive digital experiences–wherever your customers engage.

  • User Interface and Information Architecture

    Structure shapes experience. We bring information architecture and user interface design together to guide users with clarity and consistency. From navigation to layout, we organize content in intuitive ways that make it easier for customers to find what they need and take action. Paired with a well-structured design system, this creates more seamless and frictionless digital experiences.

Looking for more information about how we approach Design Systems?

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Case Studies

Case Studies

B2B Commerce and the customer journey are complex. 

So, we’ve built end-to-end commerce capabilities, expertly delivered, to help businesses transform how they operate and engage their customers across digital channels. The result? Better results.
Realize Performance Commerce – with Smith.