As EVP for Smith’s Strategy Consulting, Liz is responsible for defining client strategy and solutions by combining deep domain and industry expertise with delivery excellence. She focuses on driving successful business outcomes for the long-term growth of clients. Liz has a demonstrated history of building and leading teams for 65+ clients spanning the Fortune 1000 in retail, manufacturing, and distribution. She has created strategic product roadmaps that have helped her clients transact over $15B online through 100+ digital initiatives spanning marketing, content, commerce, sales, and support. Prior to Smith, Liz was the VP, Digital Strategy and Commerce at Siteworx, which is now Shift7. She also previously worked for Gorilla Group as Business Solutions Manager and Business Solutions Architect. Her platforms experience includes SAP Commerce (Hybris), Magento, Episerver, Intershop, Adobe Experience Manager (AEM), Sitecore, Salesforce Commerce Cloud (Demandware), inRiver, and others. Liz holds a BA from the University of Iowa and has a Project Management Certificate from DePaul University.