Karrie Willis

Karrie Willis is President of Smith and a member of the company’s corporate board. Since joining Smith in 2020, she has strengthened the company’s financial and operational systems, improved reporting and forecasting, and played a key role in the acquisition and integration of Adept Marketing in early 2022. Through these initiatives, Karrie has helped the company operate more efficiently and prepare for continued growth.

Before Smith, Karrie served as CFO of United Language Group, where she oversaw global financial management, human resources, and investor relations. During that time, she supported six acquisitions over two years, helped raise additional equity and debt financing, and led the rollout of a new ERP system. Across her career, Karrie has held senior financial and operational leadership roles in growth-oriented organizations, with a consistent focus on operational excellence, financial diligence, and building strong teams. Karrie splits her time between Florida and Minnesota, and is passionate about her family, being a step-mom, dog mom, and enjoying the outdoors.