Top Down: Planning for the Future with the Frontend First 

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In digital commerce, consistently exceptional frontend experiences are crucial for long-term success. This is more crucial than ever as Gartner expects 80% of all B2B sales interactions to take place through digital channels by 2025.

Shifting from traditional platform-based methods, many businesses now prioritize frontend strategy first. Our executive brief helps business and IT leaders craft a future-ready frontend strategy, by detailing frontend strategy alignment, impacts, and frontend experience options.

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