SAP Customer Data Cloud (CDC) + Qualtrics | Smith
SAP Customer Data Cloud (CDC) + Qualtrics Integration: Understand Your Customer’s Complete Story

Smith’s SAP CDC + Qualtrics integration unites your company’s systems and data to create customer profiles that paint the full picture.

Bringing together quantitative and qualitative profile data from across all touch points, systems and sources into one common profile view allows your company to address customer data proactively to build one truly amazing customer experience while maintaining trust and consent.

  • Consolidate Your Data
    Consolidate customer records to manage consent and garner deep data insights that enable staff and systems to ask the right customers the right questions at the right time.
  • Improve Customer Service
    Easily monitor customer interactions and consent for deeper, actionable insights with a system that offers real-time feedback and flags opportunities for improvement.
  • Increase Customer Loyalty
    Learn more about your customers by watching how their profiles evolve over time. Anticipate their needs to serve them better and build trust.
  • Reduce Costs
    Automate workflows to allow your teams to focus on what’s most important: the customer.
Smith supercharges your Qualtrics platform by enabling it to integrate individual customer data points from across your company and generate overarching audience trends and insights.

Interaction Data 

Call Recordings

SMS Text & Email Content 

Chat Transcripts 

Website Content (CMS) & Analytics

Click Stream Data (AEM) 

Transactions (D2C) 

Abandoned Cart Insights 



Marketing Profile Data

Site Engagement Date  

Inbound Feedback 



Cart Data (D2C + B2B)

Call Center/Customer Interaction Center (CIC)

Customer Relationship Management (CRM)

Smith’s deep SAP and Qualtrics expertise means your integration follows a proven process for a rapid return on investment. Our methodology allows for an incredibly efficient implementation of SAP CDC and Qualtrics, enabling your company to begin capitalizing on the value of actionable insights in a matter of days, not months.

Contact Smith to discuss how a SAP CDC and Qualtrics integration can help your company unite its system to serve customers better.
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