Ready, Set, Roadmap—Getting Your Tech Transformation Moving in the Right Direction
Undertaking a big technology change for an organization is a lot like heading out on a road trip. The destination is exciting…
Marketing
Enhance Customer Value by Optimizing Acquisition Costs
Businesses can improve profitability in many ways. In our last whitepaper, we examined how to understand and measure Customer Lifetime Value (CLV),…
Customer Lifetime Value: The Metric to Rule Them All
Customer Lifetime Value (CLV) is a key metric that allows you to find balance in managing the various factors that affect your…
- Experience ·
- Marketing ·
Holistic? In What Context?
The word “holistic” conjures up different meanings for different people. For some, holistic medicine may come to mind. There’s also holistic art,…
How to #BeLikeRuby
You’re (probably) not selling lemons for lemonade stands, but we can all relate to the challenges Ruby faces…
- Commerce ·
- Experience ·
- Marketing ·
7 Ways Smith’s ACT for Adobe Increases Marketing Efficiency
Depending on the implementation approach, the most common issues for marketing teams revolve around…
