B2B Advertising Is Evolving—It’s Time to Get Out of Your Comfort Zone
A question we often hear from B2B marketers is, “We’re seeing positive trends with our digital spend, but we’re feeling stuck with…
Marketing
3 reasons to enable your B2B customers through self-service
Undertaking a big technology change for an organization is a lot like heading out on a road trip. The destination is exciting…
Ready, Set, Roadmap—Getting Your Tech Transformation Moving in the Right Direction
Undertaking a big technology change for an organization is a lot like heading out on a road trip. The destination is exciting…
Enhance Customer Value by Optimizing Acquisition Costs
Businesses can improve profitability in many ways. In our last whitepaper, we examined how to understand and measure Customer Lifetime Value (CLV),…
Improve Customer Value Through Engaged Customers
Engaged customers are happy customers. And happy customers are loyal ones. Repeat, loyal customers always improve the profitability of any company. In…
Keep your customers happy and you will keep them for life.
In this whitepaper, Rak Singh, SVP of Delivery, discusses how to activate your acquisition and engagement efforts to build an effective customer…
Customer Lifetime Value: The Metric to Rule Them All
Customer Lifetime Value (CLV) is a key metric that allows you to find balance in managing the various factors that affect your…
- Experience ·
- Marketing ·
Holistic? In What Context?
The word “holistic” conjures up different meanings for different people. For some, holistic medicine may come to mind. There’s also holistic art,…
How to #BeLikeRuby
You’re (probably) not selling lemons for lemonade stands, but we can all relate to the challenges Ruby faces…
- Commerce ·
- Experience ·
- Marketing ·
7 Ways Smith’s ACT for Adobe Increases Marketing Efficiency
Depending on the implementation approach, the most common issues for marketing teams revolve around…
