After implementing SAP Commerce in 2017, Sinclair was eager to continue improving its online customer experience. The company knew its internal IT team was already operating at maximum capacity. Faced with the decision of hiring more of their own IT staff or outsourcing the website work, Sinclair Dental turned to a partner they could trust.
We knew our client needed a true partner, which is why we entered into a flexible Application Management Services (AMS) relationship, where we provided day-to-day support for Sinclair’s SAP Commerce platform and managed the development, testing, and release of website enhancements. Since 2017, our cross-functional team of strategy, design, development, production, and quality assurance experts have been providing bilingual support in a way that allows Sinclair to prioritize work and pivot quickly based on the needs of the business.
With Sinclair’s digital commerce revenue almost doubling in 2020, proactively addressing customers’ online needs was key. As part of the AMS package, we conducted a thorough review of Sinclair’s website and IT infrastructure. We created a continuous improvement road map to enhance product search, user experience (UI), and several other areas based on the findings. The improvements, which are now in progress, focus on driving a positive return on investment for Sinclair.