Sinclair Dental of Canada | Smith
Sinclair Dental of Canada
Dental supplier leans into AMS services to optimize B2B experience
In Annual Sales
5 Years
Using SAP Commerce
They’re a leading one-stop shop for dental supplies and equipment. We provided a cross-functional support team that gave them flexibility and efficiency.

After implementing SAP Commerce in 2017, Sinclair was eager to continue improving its online customer experience. The company knew its internal IT team was already operating at maximum capacity. Faced with the decision of hiring more of their own IT staff or outsourcing the website work, Sinclair Dental turned to a partner they could trust.

“Since 2017, SMITH has become a trusted partner and advisor to Sinclair Dental. We really appreciate their professionalism and expertise. You can tell they care very much about the outcomes they are driving and in helping Sinclair Dental be more successful.”
Ali Nowtash -  Vice President, Marketing and Purchasing

We knew our client needed a true partner, which is why we entered into a flexible Application Management Services (AMS) relationship, where we provided day-to-day support for Sinclair’s SAP Commerce platform and managed the development, testing, and release of website enhancements. Since 2017, our cross-functional team of strategy, design, development, production, and quality assurance experts have been providing bilingual support in a way that allows Sinclair to prioritize work and pivot quickly based on the needs of the business.


With Sinclair’s digital commerce revenue almost doubling in 2020, proactively addressing customers’ online needs was key. As part of the AMS package, we conducted a thorough review of Sinclair’s website and IT infrastructure. We created a continuous improvement road map to enhance product search, user experience (UI), and several other areas based on the findings. The improvements, which are now in progress, focus on driving a positive return on investment for Sinclair.

Every transformation begins with a conversation; contact an expert today.
US Regulatory Compliance

This link leads to the machine-readable files that are made available in response to the United States Federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data, and apply to US-based employee medical benefits only.

Newsletter Signup

Sign up to receive our commerce news and insights today. You can unsubscribe at any time.

Application Management Services (AMS)
Comprehensive Commerce Assessment (CCA)
Smith’s Comprehensive Commerce Assessment (CCA) shines the spotlight on your sales channels to identify, measure and optimize performance. We also analyze the user experience (UX) and conduct a technical audit to identify additional areas for improvement. These efforts inspire targeted actions that navigate your buyers seamlessly from search, to product pages, cart and checkout. Improved outcomes as a result of these efforts include higher conversion rates, average order values (AOV), customer satisfaction scores (CSAT/NPS), customer lifetime values (CLV) and customer retention rates.
ACT for Adobe Experience Manager