AT&T
The entire AT&T product portfolio, now personalized for each customer.
14 Million
Mobile Plans Configured
54%
Increase in Average Plan Value
609%
Increase in App Users
Overview
AT&T’s staff are creating quotes and answering customer questions with ease thanks to the suite of Smith-built tools they have at their fingertips.
Challenge

AT&T came to us to help their sales team become even more efficient and successful. So we set out to bring the entirety of AT&T’s portfolio to each individual customer when and how they need it most on one, unified, intuitive platform.

“The Smith team continues to be a great partner in educating and supporting our front-line sales teams.”
David Stockman – Lead Product Marketing Manager, AT&T Mobility & Entertainment
Solution

We built a suite of solutions that were purposefully designed to empower staff to establish stronger, longer relationships with customers. Each of the 250,000 team members has the information they need to personalize and enhance every interaction, allowing them to be efficient, accurate and helpful with every customer they encounter.

Outcomes

Campaigns channelled through the experience have driven increases in consumer engagement of over 600%. Interactions with new offerings have increased almost 400%. Internal satisfaction levels are also high, with feedback from the AT&T sales team that the tools have made their work lives much easier and more efficient.

Every transformation begins with a conversation; contact an expert today.
Application Management Services (AMS)
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Comprehensive Commerce Assessment (CCA)
Smith’s Comprehensive Commerce Assessment (CCA) shines the spotlight on your sales channels to identify, measure and optimize performance. We also analyze the user experience (UX) and conduct a technical audit to identify additional areas for improvement. These efforts inspire targeted actions that navigate your buyers seamlessly from search, to product pages, cart and checkout. Improved outcomes as a result of these efforts include higher conversion rates, average order values (AOV), customer satisfaction scores (CSAT/NPS), customer lifetime values (CLV) and customer retention rates. Shines the spotlight on your sales channels to identify, measure and optimize performance. We also analyze the user experience (UX) and conduct a technical audit to identify additional areas for improvement. These efforts inspire targeted actions that navigate your buyers seamlessly from search, to product pages, cart and checkout. Improved outcomes as a result of these efforts include higher conversion rates, average order values (AOV), customer satisfaction scores (CSAT/NPS), customer lifetime values (CLV) and customer retention rates. Shines the spotlight on your sales channels to identify, measure and optimize performance. We also analyze the user experience (UX) and conduct a technical audit to identify additional areas for improvement. These efforts inspire targeted actions that navigate your buyers seamlessly from search, to product pages, cart and checkout. Improved outcomes as a result of these efforts include higher conversion rates, average order values (AOV), customer satisfaction scores (CSAT/NPS), customer lifetime values (CLV) and customer retention rates. Shines the spotlight on your sales channels to identify, measure and optimize performance. We also analyze the user experience (UX) and conduct a technical audit to identify additional areas for improvement. These efforts inspire targeted actions that navigate your buyers seamlessly from search, to product pages, cart and checkout. Improved outcomes as a result of these efforts include higher conversion rates, average order values (AOV), customer satisfaction scores (CSAT/NPS), customer lifetime values (CLV) and customer retention rates. Shines the spotlight on your sales channels to identify, measure and optimize performance. We also analyze the user experience (UX) and conduct a technical audit to identify additional areas for improvement. These efforts inspire targeted actions that navigate your buyers seamlessly from search, to product pages, cart and checkout. Improved outcomes as a result of these efforts include higher conversion rates, average order values (AOV), customer satisfaction scores (CSAT/NPS), customer lifetime values (CLV) and customer retention rates.
ACT for Adobe Experience Manager
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