Our Expertise

Composable Frontend Storefront (IP)

Our expertise lies not just in technology, but in helping businesses define and execute a frontend strategy that aligns with their goals–whether that means optimizing what’s already in place, replatforming, or rebuilding.

• Strategic Frontend Architecture

  At the heart of the platform is a design system built with a React componentized frontend. This system supports theming for rapid prototyping, accelerates design-to-development workflows, and is optimized for SEO and analytics. Combined with Smith’s expertise and industry best practices, it provides the structure and consistency needed to deliver seamless, scalable experiences.

• Built for Complexity

  Our composable engine powers backend-for-frontend experiences, ensuring a stable foundation with consistent canonical data definitions. This architecture supports multi-brand, multi-site, and cross-channel environments, while enabling plug-and-play functional strategies and continuous upgradability to keep businesses future-ready.

• Vendor Agnostic Flexibility

  This platform is designed for true flexibility, with granularly encapsulated integrations for all key business capabilities. Fully configuration-driven, it simplifies deployment and maintenance, allowing businesses to adopt the best-fit solutions without being locked into a single vendor. This approach supports unified cross-platform experiences and a scalable cross-channel framework that grows with your needs.

• Accelerated Time-to-Value

  The Composable Frontend Storefront shortens implementation timelines and reduces complexity by simplifying tech stack and skill set requirements. Its reusable components and configuration-driven design enable faster launches, more efficient operations, and a vendor-agnostic CX approach that gives businesses the agility to adapt quickly in a competitive market.