7 Ways Smith’s ACT for Adobe Increases Marketing Efficiency | Smith
7 Ways Smith’s ACT for Adobe Increases Marketing Efficiency
Adobe Experience Manager

Bringing systems together and optimizing customer experience shouldn’t be the only priorities for an Adobe Experience Manager (AEM) and commerce implementation. Creating an efficient workflow for the employees charged with authoring, marketing and performing internal activities should also be top of mind. Fortunately, Smith’s Accelerated Commerce Tools (ACT) solve many of the most common issues that create inefficiencies for marketing teams by bringing everything together into AEM without commerce data syndication. Here are seven of the time-savers most appreciated by marketing and content teams.


#1: ACT Uses Real-Time Commerce API’s to Present Commerce Data Within the AEM Authoring Experience

By bringing data together, commerce interactions can be handled by Adobe’s CIF or a customer service layer. The use of extended Adobe Experience DTO’s allows all of ACT’s functionality to become available.


#2: Dynamic Product Detail Pages (PDP) Allow Single Pages to Render Categories of a Full Catalog of Products

With the use of selectors, each product’s variation of the page is cached within the dispatcher, just as if it was a static page within AEM.


#3: Components Can Be Ordered or Swapped to Generate the Desired Customer Experience on the PDP

Static content components can be added for display on all products for a catalog category. Marketing product data can be authored from the PDP. An AEM dialog opens with the commerce system’s product data with a blank field for the marketing override. The marketing data is saved in real-time to the product with the commerce system for global use.


#4: Authors Can Add Marketing Content at the Product Family or Variant Level from the Dynamic PDP

One or more of these marketing locations can exist on a PDP. The marketing data is saved within AEM and offered up when the appropriate products are displayed.


#5: Views and Data Are Controlled Across Multiple Pages

Product tile display configurations control product views from a central location. One or multiple product views can be configured for a site, and each view is defined at a page level and inherits down to subpages. Any product tile component, product list, product search or carousel will display uniformly. The views are defined from a touch UI screen that can be secured to site owners or administrators.


#6: A Product Finder with Free Text Search Allows For Real-Time Product Search from the Commerce System

When the desired product is found, it can then be dragged and dropped on any product-enabled component. The product’s SKU is saved and displayed in real-time to ensure the latest product data is always shown to the customer.


#7: Integrated Digital Asset Management Syndicates and Streamlines Asset Use

Assets like images, documents, media and sets are syndicated to the commerce system from AEM through a Digital Asset Management system (DAM). The DAM integration framework asset metadata, URL and binaries can be syndicated to a commerce system of PIM for inclusion within the product’s data. This creates a single source for all assets within Adobe Assets or Dynamic Media to be utilized across marketing channels. Dynamic Media sets can be created and used on PDP’s all within AEM.



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Comprehensive Commerce Assessment (CCA)
Smith’s Comprehensive Commerce Assessment (CCA) shines the spotlight on your sales channels to identify, measure and optimize performance. We also analyze the user experience (UX) and conduct a technical audit to identify additional areas for improvement. These efforts inspire targeted actions that navigate your buyers seamlessly from search, to product pages, cart and checkout. Improved outcomes as a result of these efforts include higher conversion rates, average order values (AOV), customer satisfaction scores (CSAT/NPS), customer lifetime values (CLV) and customer retention rates.
ACT for Adobe Experience Manager