Overcoming 5 Big Challenges in B2B Search
Overcoming 5 Big Challenges in B2B Search
5 Challenges in B2B Search
Author
Jillian Zehring
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Majority of B2B buyers now expect a personalized B2C-like experience from all websites and with that comes many challenges.

These include problems that involve helping a customer find what they need and what the availability of that product or service is. To overcome these challenges and earn your buyers’ loyalty, you should look for a platform that can leverage capabilities such as:

  • A unified index
  • B2B search
  • advanced machine learning, and
  • site search analytics

In this eBook, learn the most effective approaches to transforming your B2B search and exceed your customer’s expectations.

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