Overcoming 5 Big Challenges in B2B Search
Overcoming 5 Big Challenges in B2B Search
5 Challenges in B2B Search

The majority of B2B buyers expect a more personalized, B2C-like experience from their partners and suppliers.

Storefronts that can’t live up to that expectation will be challenged to find growth. Search is central to the B2B commerce experience. If a customer can’t easily and confidently find what they are looking for, how will you buy it?

Building an effective search experience can help reduce customer friction and improve your conversion rate. Doing so requires a holistic approach and a platform with robust capabilities including:

  • an ability to combine multiple types of data within the search
  • intelligent personalization
  • robust site search analytics

In this guide, you’ll learn the most effective approach to transforming your B2B search with the ability to exceed customer expectations.

Interested in learning more about how to optimize your digital experiences to drive better business results?

September Commerce Recap

We’re back with another recap with articles from across different industries, all focusing on commerce. So…
US Regulatory Compliance

This link leads to the machine-readable files that are made available in response to the United States Federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data, and apply to US-based employee medical benefits only.

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Application Management Services (AMS)
Comprehensive Commerce Assessment (CCA)
Smith’s Comprehensive Commerce Assessment (CCA) shines the spotlight on your sales channels to identify, measure and optimize performance. We also analyze the user experience (UX) and conduct a technical audit to identify additional areas for improvement. These efforts inspire targeted actions that navigate your buyers seamlessly from search, to product pages, cart and checkout. Improved outcomes as a result of these efforts include higher conversion rates, average order values (AOV), customer satisfaction scores (CSAT/NPS), customer lifetime values (CLV) and customer retention rates.
ACT for Adobe Experience Manager